Hamptons Legal – The Daily Detail

News, Service & Small Practice Management

Archive for the ‘Featured Attorney’ Category

Spitzer Bags a Big Gun for Medicaid Fraud

Posted by pbsweeney on April 9, 2007

sheehan.jpgGovernor Eliot Spitzer announced the nomination of James G. Sheehan to serve as New York State Medicaid Inspector General, overseeing the fraud and abuse enforcement activities of New York’s $50 billion Medicaid program.

“As a career prosecutor specializing in complex health care enforcement and recovery matters, Mr. Sheehan has experience rooting out fraud that dramatically drives up costs and severely threatens the efficiency and delivery of health care services,” said Governor Spitzer.

While serving in the U.S. Department of Justice’s Philadelphia office, Mr. Sheehan personally handled over 500 health care fraud matters, including the Medco Health Solutions case, which resulted in a $155 million recovery, and the SmithKline Beecham Clinical Labs case, which resulted in a $332 million recovery.

Welcome to New York, Mr. Sheehan.

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Pioneer of Class Action Litigation Passes

Posted by pbsweeney on February 26, 2007

Sorry to read of the passing of David Berger, 94, the “people’s attorney” as he put it himself, who pioneered the concept of class-action lawsuits for a multitude of “little guys.” His more famous cases include Three Mile Harbor & the Exxon Valdez action. Read his full obituary in the Philedelphia Inquirer here..  What a life!

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Featured Attorney – Meg Rudansky, Esq.

Posted by pbsweeney on September 26, 2006

Sag Harbor, New York

Meg Rudansky, Esq. graduated in 1984 from Brooklyn Law School. She was admitted to the bar in 1985 and immediately opened her private practice in Sag Harbor. Meg has been a member of the Suffolk County Bar Association (Elder Law and Tax Committees) since 1988. She is a member of the NYS Bar Association (Elder Law and Trusts and Estates Committees), a member of the National Academy of Elder Law Attorneys (NAELA) and a member of Wealth Counsel, a national organization of estate planning attorneys.

We wanted to talk to Meg because she has developed a successful niche practice in Elder Law, and we were curious about how she has approached building her firm over the years.

Meg is very enthusiastic about her practice. “I love it. I really do love it,” she said. She particularly enjoys the counseling aspect; helping her clients with tax and estate planning strategies. Meg has defined her practice on this very personalized approach relating to an area of her clients’ lives that is cause for serious concern. “I love the counselor role,” she says.

Though many attorneys on the East End have successful practices that cover everything from real estate transactions to criminal litigation, Meg believes that her specialty cannot be easily added to a “laundry list” of legal services. The stakes are too high as changes in the tax code and Medicaid laws continually impact estate planning, thus constant attention to new legislation and relevant decisions are mandatory. Meg believes that her specialization has been the key to her success.

It doesn’t take long to realize that Meg is a text book example of a legal marketing whiz – she does everything we urge attorneys to do in order to get their names out there to grow their practice. She participates in local charitable causes, she gives seminars relating to her practice specialty, she has a great web site, she is well represented in professional organization membership in her specialty, she writes a column for a local paper, AND she has even developed a practice tool relating to marketing that sets her apart as a smart and savvy woman.

Given all this, how did Meg get to the place where she realized the value of comprehensive marketing on such a scale?

“Well to me it was a no brainer; it was common sense,” Meg tells us. “I just used what I thought were natural ways of getting my name out there.”

Meg shared with us one of her more recent marketing successes: I did a set of seminars at Guerneys Inn and the Southampton Inn, she says, and I included a free consultation for any attendee. I found myself flooded with people who took me up on that, and I found myself spending a terrific amount of time on these consultations trying to strike a balance how much information to give away for free. My client list went through the roof and it was a bit overwhelming.

It forced me to think – What do I want my practice to look like. Do I want a machine or do I want a more gradual growth where I can take the time to develop the systems to support it in a way that serves the client effectively?

Through my association with the paper I write a column for, I was able to take out a half page ad at a reduced price. I invited people to Starbucks for coffee and we all sat in a circle and I asked people if they had any questions. It was a great experience. People asked their questions, I listened and answered, and at the end I gave out $5 Starbucks gift cards. It produced a manageable number of clients without the expenditure of my time on lengthy free consultations. People that came in to me from that event came in as ready-made clients.

How’s that for marketing genius? We love it! We love that it was not too expensive and not too time consuming. We love the understanding and assessment of the target market group in the community. And the setting was perfect in that it was non-threatening and laid back. People did not need to be anxious about a one on one hard sell.

In the increasingly competitive world of lawyering on the East End, Meg Rudansky’s investment in a thoughtfully marketed specialty practice is a smart mirror of a national trend. You can reach out to Meg at 631-725-4778. See the contact page on her web-site for further details.

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Welcome to Hamptons Legal & The Daily Detail

Posted by pbsweeney on August 23, 2006

Being a relaxed, collegial place in the blogosphere for practicing attorneys and legal junkies in the beautiful Hamptons and surrounding areas in New York, otherwise known as the center of the universe. We’re looking to write about the business of law, local & national cases both interesting and useful, technology and software news for lawyers, service for process, the skinny on local courts and government agencies, cool research tools and databases, and a host of other subjects and resources, not to mention humor.

Before long we’ll be doing Featured Attorney articles, showcasing amazing and brilliant legal minds out here and we welcome nominations for same.

So stay tuned as we put all this together and enjoy the process! Ideas, suggestions, contributions, etc are embraced with enthusiasm. No smoking, spitting or cursing.

Posted in Ethics, Featured Attorney, Federal Spotlight, Humor, Law Lit, Local Cases of Interest, Practice Management, Service for Process, Uncategorized | Leave a Comment »